Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Would you like to take your luxury jewelry brand to the next level and really break into the US market? Billions of dollars are spent every year in the United States onRead More

Opinions expressed by Entrepreneur contributors are their own. A successful public relations (PR) campaign should be a consistent, audience-building machine that helps you reach your target audience while sharing a positive message about your brand. Getting media coverage is a great way to raise awareness for your company and canRead More

Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project needs andRead More

Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it’s frequently difficult to stand out amongst the crowd. The competition in just about any market is definitely worth considering when attempting to land clients on a pitch orRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote yourRead More

Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last GreatRead More

Want free advice from experts? Start a podcast. Seriously, it’s a great way to learn from industry experts and share their key takeaways with your community. As a bonus, you’ll grow your professional network along the way. When I first started the Launch Your Business podcast my goal was toRead More

Opinions expressed by Entrepreneur contributors are their own. I’m a millennial. And we’re now an influential and rapidly expanding demographic, so understanding our views on product life cycles is essential for any business. Indeed, products that previous generations may have favored may be viewed differently by us, affecting the decisionsRead More

Opinions expressed by Entrepreneur contributors are their own. The only way to get away from expensive, inefficient, random acts of marketing is to have a well-articulated, truthful brand promise that galvanizes behavior across the company. Telling the brand story is the baseline requirement. What will set your company apart isRead More

Marketing Podcast with Camden Francis In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities andRead More