Opinions expressed by Entrepreneur contributors are their own. The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or aRead More

Opinions expressed by Entrepreneur contributors are their own. The creator economy is booming. At last count, its total size was estimated at more than 50 million people. With such an influx of independent influencers, bloggers and videographers using social media to build online communities, it was only a matter ofRead More

Opinions expressed by Entrepreneur contributors are their own. Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns ofRead More

B2B Marketers Prioritizing Data and Technology to Succeed in 202386 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for makingRead More

Imagina una construcción cilíndrica con una torre al centro. En cada piso hay habitaciones con enormes muros de cristal. Desde la torre es posible ver lo que sucede en cada uno de los pisos; en cada una de las habitaciones. Es una especie de observatorio maestro, un punto de controlRead More

Opinions expressed by Entrepreneur contributors are their own. While a recession seems imminent, the “R” word does not need to be something that induces layoffs, cutting back and operating with a scarcity mindset. In fact, the opportunity for growth is more important for businesses than ever before. As I workRead More

Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice AwardsRead More

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in this article,Read More

Opinions expressed by Entrepreneur contributors are their own. The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over 15 yearsRead More

Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon starRead More