How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere two months ago, ChatGPT — which is short for generativeRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with marketing regulations. These regulations can vary depending on the industry, geography and other factors. Generally speaking, marketing complianceRead More

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1998 | Total Units: 1,873 | Cost to Open: $315.3K-$948.1K Courtesy of Wingstop Wingstop continues to spread its wings with an aggressive expansion of its marketing and its marketplace. The result is nearly 20 consecutive years of same-store sales growth,Read More

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1976 | Total Units: 3,851 | Cost to Open: $383.5K-$3.5M Courtesy of Popeyes Louisiana Kitchen Last year was Popeyes Louisiana Kitchen’s 50th anniversary, but it was more than just a milestone. It was also an opportunity to amplify its messageRead More

Opinions expressed by Entrepreneur contributors are their own. Retailers today are operating under extremely uncertain conditions. Between inflation and labor shortages, supply chain challenges and recession fears, many retail stores may face an uphill battle in 2023. The good news is there are steps you can take to navigate today’sRead More

Opinions expressed by Entrepreneur contributors are their own. Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways to automateRead More

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least not for your first campaign. No, influence in B2B is allRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google)Read More

Opinions expressed by Entrepreneur contributors are their own. If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) was considered the Holy Grail of marketing. When done right, it would help marketersRead More