Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has brought on an economic recession that has affected businesses all around the world. In these difficult times, having a solid and professional image is more important than ever to attract and retain customers. With so many businesses competingRead More

The perfect job for hot dog lovers is looking to hire, but takers may have to cut back on the fixings. Photo by John Lamparski/WireImage/Getty Images Oscar Mayer is scouting for 12 new “Hotdoggers” to drive the iconic Wienermobile around the country as part of the brand’s annual and most-knownRead More

Marketing Podcast with Marcel Petitpas In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COORead More

Opinions expressed by Entrepreneur contributors are their own. Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that traceRead More

The Top Strategies B2B Marketers Plan to Explore in 202342 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketersRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Building brand awareness, encouraging customer engagement, allowing to target specific customer segments and providing the ability to measure and optimize the campaigns in real time: in the digital era, the above-mentionedRead More

Opinions expressed by Entrepreneur contributors are their own. Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those whoRead More

Opinions expressed by Entrepreneur contributors are their own. According to ProfitWell, 80% of future profits come from just 20% of existing customers. So clearly, any effort to keep yours engaged is a worthy investment, and loyalty programs are one of the oldest and most popular ways to do that. PutRead More

Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companiesRead More

Opinions expressed by Entrepreneur contributors are their own. Not all lead generation is created equal. As digital marketing continues to evolve, marketers are doubling down on social media. While those platforms may be great for brand awareness, they still fall short regarding one of the most critical growth metrics forRead More