Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than notRead More

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a street sign invokes your old high school colors and jovialRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. During the pandemic, people were locked up at homes and had plenty of free time. This proved to be a boon for social media platforms as consumption grew exponentially. TikTok was noRead More

Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposureRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients forRead More

Opinions expressed by Entrepreneur contributors are their own. Increasing your personal brand’s value in the eyes of your prospects, in-person or virtually, is the goal of brand building. Prospects will be more eager to pay more for your goods and services and more devoted to your brand, and the valueRead More

Opinions expressed by Entrepreneur contributors are their own. So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? According to a report, adding emojis to your social media posts increases engagement andRead More

Opinions expressed by Entrepreneur contributors are their own. Have you considered an in-house marketing strategy for your brand? If so, you’re not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches. Finding the right marketing firm to work with canRead More

Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How toRead More

Opinions expressed by Entrepreneur contributors are their own. The video platform TikTok, created in 2016 as a continuation of Musical.ly, has gained exponential popularity in the past few years — garnering around 1 billion monthly active users. Its videos, which were once only used for dances and memes, have sinceRead More