Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on their ownRead More

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 202341 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interestRead More

Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I’ve experienced and navigated through dozens of Google updates and led SEO operations for many big brands. Throughout my SEO career, there has been no ranking factor that’s as debated as backlinks. The mystique around backlinks has ledRead More

Marketing Podcast with Liz Lathan In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is a community design strategist, a community enablement architect, and the Creator of Return on Emotion™. Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts andRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small business reachRead More

Opinions expressed by Entrepreneur contributors are their own. Customer experience has become one of the top priorities for organizations, especially as an increasing amount of business moves online. The consumers of today shop with one foot in-store and one foot online, but they expect the same experience across both. It’sRead More

Opinions expressed by Entrepreneur contributors are their own. When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the titan forRead More

Opinions expressed by Entrepreneur contributors are their own. Content marketing is a crucial piece of any high-performing marketing strategy, but too many people set out to create content without first mapping out how it will bring the business results they need. I applaud anyone with a “just do it” mentality,Read More

Marketing Podcast with Mindy Weinstein In this episode of the Duct Tape Marketing Podcast, I interview Mindy Weinstein. Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. She is the founder of the digital marketing firm MarketRead More

Opinions expressed by Entrepreneur contributors are their own. Making money online is more accessible than ever, but it also means the competition is a lot greater. Regardless of your chosen field, it requires time, effort and a willingness to learn. It’s also important to remember that success rarely happens overnight.Read More