Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sureRead More

Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) neverRead More

Changes to B2B ecommerce coming fast [SURVEY DATA]B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2BRead More

Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the rightRead More

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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. A brand, in essence, is a type of product or individual that operates under a particular name or identification. A brand is also a way to identify to whom a productRead More

Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B marketing leader having a conversation with our very own LeeRead More

Opinions expressed by Entrepreneur contributors are their own. Cryptocurrency today is a trillion-dollar industry. According to The Motley Fool, over 12,000 cryptocurrencies existed in the digital space in mid-2022. With $107 billion trading every 24 hours, the crypto industry is equally high-stakes and fast-moving. Effective marketing is crucial to ensureRead More

Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to becomeRead More

Opinions expressed by Entrepreneur contributors are their own. It happens to all PR folks. You work on a great pitch, you identify the reporters and outlets you’d like to approach with that pitch and you pitch them when the time is right (for you). And then…crickets. Talk about frustrating —Read More