Opinions expressed by Entrepreneur contributors are their own. Consumers and businesses are experiencing a major trust disconnect. When asked for PwC’s 2022 Consumer Intelligence Series Survey on Trust, a healthy 87% of company leaders said consumers trusted them, yet only 30% of consumers reported a high degree of trust inRead More

Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain aRead More

Opinions expressed by Entrepreneur contributors are their own. When stock prices drop by 20% or more from their recent highs, we enter what’s called a bear market. This can happen for any number of reasons — from a financial crisis (like the housing market collapse of 2008) to a groupRead More

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus? We’ve all heard the saying that it’s better to focus on those things that you can trulyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe –Read More

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how bigRead More

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG processRead More

Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just aboutRead More

Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.Read More

Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get maximum value from their customer experience programs. Teams are held accountable for net promotor scores and desperately try to retain customersRead More