Opinions expressed by Entrepreneur contributors are their own. Inbound marketing is one of the most common practices for generating awareness and new business. It is the methodology that suggests you should be attracting customers through valuable content and experiences instead of disrupting them with advertising, sales and the like. AccordingRead More

Opinions expressed by Entrepreneur contributors are their own. Why do some businesses succeed while others fail? Many factors contribute to a business’s success, but one of them is brand building. Your brand is what sets you apart from your competition and tells your customers who you are and what you’reRead More

Opinions expressed by Entrepreneur contributors are their own. What did we do before websites? Do we even remember a time without them? Not likely. In 1992, there were ten websites online; fast forward 30 years, and there are roughly 1.14 billion made up of 50 billion individual web pages, withRead More

Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway:Read More

Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2BRead More

Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up yourRead More

Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency. To help spread the word, website owners usually turn to paid promotion via social media or search engines. But inRead More

Opinions expressed by Entrepreneur contributors are their own. Every industry is different when it comes to approaching the end of the year. Some businesses may view October through December as their busiest months, whereas others use the time to prepare for a new year and other upcoming busy seasons thatRead More

Opinions expressed by Entrepreneur contributors are their own. To start affiliate marketing without money, people often think you must become a blogger with a dedicated website — draining money and resources. Although it is helpful to have a blog when you can reinvest in your business and scale upward, it’sRead More

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.  But with an average annual salary of over $330,000 many small to mid-sizedRead More