In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work. “Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal naturalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the experience of your website visitors, improve your conversions andRead More

Opinions expressed by Entrepreneur contributors are their own. Thirty years ago, if you were a fly in a traditional PR agency back in the ’90s, you would see marketers shipping copies to television outlets, radio stations, magazines and newspapers to build their client’s brand. Back then, brand awareness was measuredRead More

One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution —Read More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Raising capital for a startup in times of economic expansion and prosperity is tricky enough, and in periods of economic downturn, it’s even harder. An investor’s appetite for investment and riskRead More

Opinions expressed by Entrepreneur contributors are their own. Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. However, it is a cold reality that those who do not evolve are inevitably leftRead More

Opinions expressed by Entrepreneur contributors are their own. The holiday shopping drive is upon us. Is your Amazon business all set? Keep in mind that Q4 differs from any other time of the year — for consumers and eCommerce sellers alike. Between the holidays, shoppers will be online, purchasing giftsRead More

Opinions expressed by Entrepreneur contributors are their own. It can be tough to stay on top of all the latest marketing trends and find the right strategies to promote your business. This article will outline some of the most popular marketing strategies and explain how to use them to boostRead More

Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTMRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be the differenceRead More