Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or outright stolen in every arena, from graphic design to fashion, it’s more important than ever to protect yourself and your work.Read More

Opinions expressed by Entrepreneur contributors are their own. Too many business owners and entrepreneurs make the mistake of neglecting their personal brand. The two excuses I’ve heard the most? “I don’t need one” and “I can’t have one.” Nowadays, however, you most definitely do need a strong and memorable personalRead More

Marketing Podcast with Becky Blades In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the artRead More

How can marketers create the kind of inspired B2B content and customer experiences that will overcome today’s challenges and surpass tomorrow’s higher expectations? With the right planning, careful creation, and strategic promotion, there isn’t any need for a secret formula for successful B2B content, as our chief executive and co-founderRead More

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It’s aboutRead More

Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset asRead More

Opinions expressed by Entrepreneur contributors are their own. The coaching industry is growing exponentially across the globe. According to ICF, the size of the coaching industry can be estimated at over $2B USD already. Such interest is not surprising, as coaching is directly tied to clients’ growth, with studies measuringRead More

Opinions expressed by Entrepreneur contributors are their own. Do you want to increase online mentions, create more backlinks and boost brand awareness? Who doesn’t? Digital PR can do just that, and one of the most overlooked digital PR strategies is creating and distributing press releases. Let’s see how to useRead More

Opinions expressed by Entrepreneur contributors are their own. Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite aRead More

Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple, app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound?Read More