Where can artificial intelligence (AI) play a genuinely helpful role in B2B marketing efforts, and when does it go too far and become a creative liability for marketers? AI has increasingly crept into our daily lives, and B2B marketers are facing these and other new questions, confronted with keeping aRead More

Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. Calendar – Calendar According to research conducted by 3M, the human eye is capable of processing visuals approximatelyRead More

Opinions expressed by Entrepreneur contributors are their own. Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if youRead More

Takeaways: Growth Hacks – Walking away from a career in finance to start a digital media company might sound crazy. But Andy Lederman put in enough time, effort, and research to be successful. He continues to find ways to battle the ever-changing social media algorithms and gain popularity for hisRead More

The latest B2B Content Marketing Benchmarks, Budgets and Trends Report found that 67% respondents are being asked to do more with the same resources compared to a year ago. Many teams will keep being pressed to work under constraints in the coming year as economic uncertainty affects planning and budgets.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger EnterprisesTop performing large organizations typically have a dedicated lead generation qualification team, as 77 percent of enterprise firms with more than five thousand employees report having such a team, compared to 48 percent of those with fewer than five thousandRead More

Marketing Podcast with Joe Polish In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars forRead More

Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companiesRead More

How can B2B marketers build a super-stack of marketing technology skills to create the most value and efficiency in 2023 and beyond? Today’s B2B marketers who possess a wide array of marketing technology skills are more valuable to organizations then ever, as brands look both to increase bottom-line efficiency andRead More