B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming. The past yearRead More

Avast, ye scurvy swabs! Today be Talk Like a Pirate Day, a holiday for landlubbers and seadogs alike. Ye don’t have to send cards or give gifts — just use your best nautical lingo and don’t forget the ARRRRs! Talk Like a Pirate Day was first celebrated in 1995, butRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Picture this: It’s mid-December and you’re on a road trip through Florida. A man stands on the side of the highway, holding a sign and pointing his thumb skyward. “To Jacksonville,” it reads, plainly indicating his intentions. Without a second thought, you keep driving and think of the hitch-hiker notRead More

How many leads and customers are you missing every day by not installing an automated Lead Management System? But, I get it, there are just so many places and platforms to keep tabs on today. People have countless ways to contact your business – it’s no wonder you can’t keepRead More

Cannes Lions Issues Annual Creativity ReportThe Cannes Lions International Festival of Creativity recently published its annual creativity report, showcasing 76 pages of branded marketing and communications trends from this year’s event, which for the first time featured dedicated B2B marketing categories in the form of 11 Cannes Creative B2B LionsRead More

Thought Leadership is a bit part of many B2B brand strategies but Lisa Gately @LisaGately, Principle Analyst at Forrester says most thought leadership isn’t thoughtful or leading, so we need to fix that. What is thought leadership personified? Many think of Dr Fauci. There are many examples of trusted expertsRead More

Marketing Podcast with Sam Garg In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic – an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. Key Takeaway: ArtificialRead More

Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, TheRead More

Photo: CMWorld 2021 It’s amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I’ve presented at CMWorld with the first presentation in 2011: A Content Marketer’s Guide to Social Media and Search Strategy. That first amazing event hadRead More