Weekend Favs August 27

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

I’ve Helped Over 50 Businesses Scale Their TikTok Followings. Here’s What I Taught Them.

Opinions expressed by Entrepreneur contributors are their own. Every day, a new company approaches me asking how they can expand their business, acquire new customers or increase their overall ROI. I ask them all the same question: Is your business on TikTok? And surprisingly enough, the answer is almost alwaysRead More

Clone of The 5 Stages Of Marketing Every Business Moves Their Customers Through

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients forRead More

This Key Practice May Be Your Next Step to Higher Revenue

Opinions expressed by Entrepreneur contributors are their own. Quality organic traffic to a website generates leads day and night. Every business that wants to continue generating revenue needs an online presence, and search engine optimization (SEO) is the key to online traffic. However, as a business site grows from aRead More

B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site

Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio advertising with a leading 57.9 percent growth rate, and newly-released report data predicts that the audio ad market willRead More

Ask Yourself These 3 Questions Before Picking Up Another Marketing Playbook

Opinions expressed by Entrepreneur contributors are their own. Who doesn’t love a good playbook? Lucky for you, there are millions available for anything you might need — so many that a quick Google search of “marketing playbooks” returns 45 million results in seconds. With titles ranging from the ambiguous (CompleteRead More

Committing To Your Niche And Owning Your Market

Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, aRead More

Using Social Media Alone To Build Your Brand’s Online Community Means You Risk Losing It All. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Last week, my Facebook account was restricted for sixty days (yet again) because the company’s AI algorithm incorrectly labeled a post I made about having to replace my truck’s transmission as “hate speech.” This isn’t an isolated incident. It’s happened to meRead More

3 Tips for Using Consumer Data to Create More Personalized Experiences

Opinions expressed by Entrepreneur contributors are their own. The world looked a lot different 50 years ago. The first cable network had just debuted, the compact disk was still cutting-edge technology, and the official birthday of the internet was more than a decade away. Consumer expectations also looked quite differentRead More

What You Should Be Tracking In Your Marketing Efforts And Why

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with. Key Takeaway: Tracking and analyticsRead More