Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail is outdated, yet direct mail advertising is valued at $72.67 billion dollars, says the Direct Mail Advertising Global MarketRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While the world of business is constantly changing, there’s one thing that hasRead More

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions GrowthMicrosoft’s latest performance report revealed that its LinkedIn professional social network had topped 850 million members, with the number of user sessions expanding by 26 percent, accompanied by revenue that grew by 26 percent during the most recent quarter year-over-year,Read More

Marketing Podcast with Brooke Sellas In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually)Read More

Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be expanding theirRead More

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites and search results all have a noticeable impact on the reputation equation, but how they ultimately comeRead More

Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we were just sketching out the details of the “sugars from fiber” concept, it really wasn’t clear what the right route to market might be. Bringing new food ingredients to marketRead More

Opinions expressed by Entrepreneur contributors are their own. Online communities are the bread and butter of consumer engagement today. Communities allow like-minded people to engage on topics that they both relate to. But most importantly, an online community brings life and authenticity to the conversation. It doesn’t feel forced andRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increaseRead More