Opinions expressed by Entrepreneur contributors are their own. The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was more informed than ever and granted them the power to takeRead More

Opinions expressed by Entrepreneur contributors are their own. Stocks are slipping, tech growth is halting, and bubbles are bursting. If you haven’t already felt it, you’re bracing for the impact. When markets start to shift, businesses are forced to quickly pivot and adapt to minimize fallout. In tech, we’re seeingRead More

Opinions expressed by Entrepreneur contributors are their own. Remember two years ago when you would make fun of people who used TikTok? Don’t worry, I did the same. And yes, I deeply regret it. Now all you see people talking about is TikTok. A lot of people struggle with creatingRead More

Marketing Podcast with Mike Blumenthal In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Today, he also provides Local consulting to a range of businesses, bigRead More

Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign up for an art school to helping preserve biodiversity on the planet. But he always begins his process the same way: “The key is to find the human truth,” heRead More

Opinions expressed by Entrepreneur contributors are their own. Law firms are businesses, too. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this basic truth. Like any modern business, a law firm needs to develop a reliable and sustainable digital marketingRead More

Opinions expressed by Entrepreneur contributors are their own. We are now witnessing the very early days of so-called Web3, a new generation of internet that is currently represented by an ecosystem of cutting-edge NFT and DeFi projects. As it grows, countless teams are striving to define their target audiences andRead More

Marketing Podcast with Mark Kilens In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Key Takeaway: Although virtual eventsRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

In 2019, the political system in Lebanon was in disarray. Politicians couldn’t form a functioning government, and they used the newspaper to make excuses and play the blame game. To deliver a message about the public’s frustration with inaction, ad agency Impact BBDO created a brilliant campaign for the independentRead More