Opinions expressed by Entrepreneur contributors are their own. In the mind of nearly every business owner, there comes a time when they think something along the lines of, “my business could use some PR help.” It dawns on people at different times. Sometimes before the launch of a new startup,Read More

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return on investmentRead More

When you search for “jobs for people with ADHD,” nearly every list will have at least one iteration of “writer.” And, if you have ADHD and are reading this blog post, it’s probably pretty easy to understand why. Especially in B2B copywriting, the high demand for blog posts, landing pages,Read More

Opinions expressed by Entrepreneur contributors are their own. If there is one perennially-true statement about the business world, it’s this: Successful companies are built on solid relationships, including your employees, vendors and — most critically — your customers. The degree to which you build strong, positive relationships correlates directly toRead More

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your businessRead More

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout theRead More

Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’sRead More

Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt. You like the celebrity, so you’re supposed to like the product. But does associating a brand or product with a popular individual really work for B2B marketing? …really?Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for anyRead More