Strategizing for Social: The Video Edition

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Pexels.com A picture is worth a thousand words, so how many words is a video worth? Hubspot reports that the numberRead More

Top Trends For Marketing Agencies To Pay Attention To

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

How Leveraging A Virtual Assistant Will Change Your Life

Marketing Podcast with Tricia Sciortino In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your LifeRead More

Why Writing a Book is a Better Use of Your Time Than Yet Another “Invisible” Facebook Post

Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages,Read More

Authorpreneurs: You Need to Do This Before You Write Your Book

Opinions expressed by Entrepreneur contributors are their own. Not to state the obvious, but there’s one thing your book needs above all else in order to be successful: readers. And yet even though this is exceedingly obvious, the biggest mistake many first-time authorpreneurs make is that they allow their passionRead More

How to Stop Consumers From Hitting ‘Unsubscribe’

Opinions expressed by Entrepreneur contributors are their own. In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin plays theRead More

Creative Tips For Better Virtual Brainstorming in B2B Marketing

For the most part, we’ve all adapted to remote work pretty well. As we got used to working separately, we tended to find ways to transition, transform, or replace most of our old work routines to make sure everything keeps getting done. But most — as every remote work naysayerRead More

5 Tips for Marketing Your Real Estate Business and Reaching More Clients

Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of theRead More

The Secret Sauce of Brand-First Customer Experiences

Opinions expressed by Entrepreneur contributors are their own. No matter the size of your business, you want it to stand out from the crowd. The “secret sauce” to engaging your customers? Creating brand-first experiences that showcase who you are while empowering them to become not only brand loyalists but brandRead More

How to Prepare Your Brand for Web 3.0 Marketing

Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing. Jessica Abo: Matt, what is Web 3.0 and how did we get here? Matt Bertram: Web 1.0 was 1990 to say 2005, 2006.Read More