Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples ofRead More

Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalizedRead More

Small businesses need to rethink the way they are recruiting employees today. In good times, companies thrive by being in the right place at the right time. But in tough times, organizations grow by being important in the lives of their customers. The same is true for recruitment, retention, andRead More

There’s at least one thing that became popular during the pandemic that I hope sticks around. No, not sourdough starters or puzzles — I’m talking about live streaming performances. It’s funny: You can go to YouTube right now and pull up dozens of recorded contents from your favorite bands, whetherRead More

Opinions expressed by Entrepreneur contributors are their own. We often like to talk about great customer experiences (and how content fits into them), to give you positive examples of how to reach buyers most effectively. But sometimes, it’s just as instructive to take note of bad examples as well —Read More

Opinions expressed by Entrepreneur contributors are their own. An impressive 95 percent of consumers say that customer service influences which brands they choose — and which ones they stay loyal to. Positive and creative interactions can help your brand earn loyal customers who turn into repeat buyers and spread positiveRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic]Microsoft-owned LinkedIn has released new remote job posting data showing that the technology, information, and media industry tops the list of sectors with the largest share of remote jobs, emcompassing a 41.2 percent share of all remote jobs, accordingRead More

Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In each case — based on a hunch or a few too many snide comments from customers — theRead More

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a processRead More