Marketing Podcast with Rich Cohen In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at RollingRead More

Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design, authenticity or even load time. And while all these could influence conversions, chances are, the real culprit isRead More

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call aRead More

Marketing Podcast with Xenia Muntean In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. PriorRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships with customers,Read More

Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinarsRead More

Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers andRead More

Opinions expressed by Entrepreneur contributors are their own. Content atomization is the process of breaking down a brand’s narrative into many small pieces of content, each of which convey a small part of the broader story. For example, a brand like Nike might want to tell a big-picture story aboutRead More

Opinions expressed by Entrepreneur contributors are their own. It was a firm belief of Karl Lagerfeld, former Chanel Creative Director, that a better future can be made by developing elements from the past. Inspired by the words of the German writer Goethe, Lagerfeld always referenced elements of the past inRead More