Today we are talking with Cara Oppenheimer and Cary Telander Fortin, the co-founders of goodbuy, about how their business is helping people shop consciously. Below are excerpts from the full conversation, viewable above. Cara, what’s the story behind the creation of goodbuy?  Oppenheimer: I am the child of small-business owners.Read More

Opinions expressed by Entrepreneur contributors are their own. Over the past two years, we’ve witnessed an incredible and accelerated shift to a digital-first world. With consumers mostly shopping remotely, from home or their mobile devices, the e-commerce sector has boomed — accounting for nearly 20% of total retail sales globallyRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Conversations between a client and a machine are becoming more and more common. The arrival of chatbots made it possible to solve one ofRead More

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal influencers has enabled many organizations to deliver information that is more empathetic, useful and inspiring. Growth B2B brands are seeing the influence piece of the puzzle as anRead More

Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside ofRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing changes all the time. But one development thatRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re ever harboring any doubts that the world is going fully digital,Read More

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order toRead More

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email —Read More