Weekend Favs April 23

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can wasteRead More

5 Common Mistakes to Avoid When Selling Through Amazon

Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfallsRead More

B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech

B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investmentRead More

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Opinions expressed by Entrepreneur contributors are their own. Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started? Think strategically and spend intelligently through brand strategy, truly understanding your marketRead More

Local Marketing Strategies For Your Small Business

Marketing Podcast with Laura Nelson In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, followingRead More

Is It Always PR’s Job to Make the Phone Ring?

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is oftenRead More

Why Marketing Agencies Should Use Blockchain Technology

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known. But while blockchain has been busy shaking up the financial sector with cryptocurrency, that’s not all this newRead More

The advertising agency Ogilvy will stop working with influencers who retouch their photos in England

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. All that glitters is not gold and in the world of social media, not everything is what it seems. Perfect settings, sunsets that seemRead More

Dominating The News Feed With Ads For Less Than $10 Per Day

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More