April is here! My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is aRead More

B2B Content Consumption Booms, With eBooks In First PlaceOverall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B marketers contained in the recently-released sixth annual edition ofRead More

Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching storiesRead More

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer’s personality, and 89% of customers will stay loyal to a brand that matchesRead More

Marketing Podcast with Alex Sanfilippo In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his teamRead More

Opinions expressed by Entrepreneur contributors are their own. The internet is loaded with content about sales objections. If you want to learn what to do when a potential buyer tells you “I don’t have the budget for that” or “we’re happy with our current solution” or “I was just looking,”Read More

Opinions expressed by Entrepreneur contributors are their own. The past two years have been a rollercoaster for businesses reliant on foot traffic, and Covid-19’s constantly-shifting forms has made seeing a true end of it an uncertainty. According to McKinsey, endemicity (meaning that we’re essentially stuck with it) remains the mostRead More

Marketing Podcast with Dale Bertrand In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneurRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting page here!Read More

Opinions expressed by Entrepreneur contributors are their own. Great Amazon SEO is one of the most powerful strategies for reaching shoppers on the marketplace. However, SEO on Amazon is very different from SEO on Google. You’ll need a thorough understanding of Amazon’s algorithm to rank your product highly in AmazonRead More