How Operations Can Be Used As A Lever For Compound Growth
Marketing Podcast with Jhana Li In this episode of the Duct Tape Marketing Podcast, I interview Jhana Li. Jhana has over 4 years of experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable team, systems infrastructure, and harnessing the true power of operations asRead More
How Experiential Ecommerce is Digitally Reconceptualizing Human Connection
Opinions expressed by Entrepreneur contributors are their own. Nowadays, the dichotomy of commerce and ecommerce has become quite opaque regarding the level of human connection between company and consumer. You can argue that commerce leverages the advantage of in-person communication and connection over the ecommerce experience. However, in our modern-day realityRead More
The “What If?” Way Of Thinking Creatively To Wow Your Clients
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More
Faster Frontiers: How Does 5G Technology Affect B2B Marketers?
How will 5G technology change the way B2B marketers tell brand stories, and what new opportunities will the speedier forthcoming mobile standard offer? With impacts that will range from slight in some areas to deeply significant in others, the upcoming rollout of 5G cellular network technology is poised to changeRead More
6 Ways to Build Rock-Solid Business Relationships on LinkedIn
Opinions expressed by Entrepreneur contributors are their own. “It is not what you know, but who you know.” This adage is an honored rule of business success, and particularly true for startups. Networking has been the gold standard of relationship building for decades, of course, but the coronavirus pandemic madeRead More
4 Reasons Why You Should Hire a Small PR Agency
Opinions expressed by Entrepreneur contributors are their own. The decision to trust your brand and company reputation to an outside company can be a bit terrifying. As entrepreneurs, we tend to be control freaks (who knew?) The fact is, you can’t do it alone and at some point, you’ll needRead More
A Rock Band You Can Look Up to for PR Inspiration
Opinions expressed by Entrepreneur contributors are their own. In 2019 rock band The Who released an album titled, “Who,” 55 years following their debut. They did this despite only having two members left of their original foursome, Pete Townshend and Roger Daltrey — but the Who was always a collection of hugeRead More
How To Survive And Profit From Radical Change
Marketing Podcast with Jonathan Brill In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to SurviveRead More
Where Franchisors are Headed in the Marketing World
Opinions expressed by Entrepreneur contributors are their own. In the marketing spend budgets of most franchisors, PPC – “pay-per-click” – advertising is a vital part of their overall digital strategy to enhance lead-generation efforts. To the untrained eye, and even a few of the trained ones, PPC can be aRead More
Websites Matter More Than Ever. So Why Do Many Still Fall Short?
Opinions expressed by Entrepreneur contributors are their own. I recently bought a plane ticket to attend my sister’s wedding in India. After two Covid delays (and just before Omicron resulted in heightened restrictions), she decided to go ahead with her event and we had to book our tickets fast. Unfortunately, my experienceRead More
