Opinions expressed by Entrepreneur contributors are their own. The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot. The challenge is thatRead More

When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming. When she looks back, her mother ran the household and picked up shifts waitressing whenRead More

Opinions expressed by Entrepreneur contributors are their own. Leveraging YouTube means being able to know and understand the users of the platform, what metrics to track and what to create content about in the first place. When you have these pieces of the puzzle down, your channel will become aRead More

Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing. But there isRead More

Opinions expressed by Entrepreneur contributors are their own. Discounts may get customers through the door, but those same customers are often robbing you of profits then leaving you without their long-term conversion to a lasting customer base.  While the temptation to see a spike in short-term revenue is tempting andRead More

Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They eitherRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking toRead More

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price butRead More

Ad Spending Surges 19% In January, Expands For 11th Consecutive MonthThe U.S. advertising market’s rate of spending grew by 19.2 percent in January compared to the same month in 2021, with digital categories continuing to see the best performance, driving ad market expansion that has now grown 11 consecutive months,Read More