Weekend Favs February 19

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

How Apps Are Changing Our Everyday Lives

Opinions expressed by Entrepreneur contributors are their own. Smartphone and tablet applications are so integrated into our daily existence that you probably begin and end your day with one. Daily planner, guided meditation, workout, food delivery, wallet and finance, recipes, to-do lists and sleep tracker… seemingly everything’s now available inRead More

A Bakery’s ‘Vulva-Nut’ Doughnut Brings Pleasure to Its Customers

Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement toRead More

Does Your PR Agency See as a Project or a Partner?

Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media.  Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PRRead More

The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer

Opinions expressed by Entrepreneur contributors are their own. With most brands comes a PR team, either in house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is anRead More

B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features

The Purpose of Content Marketing for B2B vs. B2C Brands88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest toRead More

How to Use Online Testimonials to Boost Your Law Firm’s Business

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather thanRead More

Marketers Must Pay Attention to These 3 Things to Overcome the Great Resignation’s Talent Exodus

Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinkingRead More

Should Your Business Spend Thousands of Dollars on a Strong Domain Name?

Opinions expressed by Entrepreneur contributors are their own. Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you wantRead More

How To Build A Winning Coaching Business

Marketing Podcast with Marc Mawhinney In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle,Read More