Opinions expressed by Entrepreneur contributors are their own. The metaverse is well on its way to becoming an integral part of e-commerce. Through a series of several technological innovations all operating seamlessly together, the metaverse can allow brands to provide consumers with an unparalleled online shopping experience. Technologies such as NFTs,Read More

Traditional B2B Sales and Marketing Are Becoming ObsoleteSome 43 percent of B2B buyers have said that they would like a buying experience without a sales representative, with higher rates among Millennials, and The Harvard Business Review examines the rise of all-digital B2B buying and takes a look at some ofRead More

Opinions expressed by Entrepreneur contributors are their own. Growing up, Holly Thaggard always wanted to be a teacher, but what she didn’t realize after just one year in the classroom was that it could take on a very different, nontraditional meaning for herself and her career when she created Supergoop.Read More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re trying to get your company off the ground, expand in 2022,Read More

Marketing Podcast with Adam Markel In this episode of the Duct Tape Marketing Podcast, I interview Adam Markel. Adam is a best-selling author, keynote speaker, and resilience researcher. He inspires leaders to master the challenges of massive disruption in his upcoming book, Change Proof: Leveraging the Power of Uncertainty toRead More

Opinions expressed by Entrepreneur contributors are their own. Many companies are not necessarily founded with greater social, cultural or environmental purposes in mind, but that doesn’t mean they can’t incorporate them. But first, it’s helpful to define what we’re dealing with: What is “purpose” and why is everyone talking aboutRead More

Opinions expressed by Entrepreneur contributors are their own. The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketingRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral marketing, oneRead More

What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whetherRead More