Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile devices. With every new application or website, promoting products to consumers all over the world was no longer a missionRead More

How B2B Businesses Can Get Omnichannel Sales RightB2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration inRead More

Marketing Podcast with Amanda Dixon In this episode of the Duct Tape Marketing Podcast, I interview Amanda Dixon. Amanda is the Co-founder at Barney an M&A firm that specializes in the digital marketing space. She’s also a Forbes 40 under 40 award recipient. Key Takeaway: Selling your agency in theRead More

Opinions expressed by Entrepreneur contributors are their own. The marketing industry is on fire. With 50 percent of the top 10 marketing jobs being in the explosive digital/media space, it’s no wonder this generally recession-proof industry sparks so much interest among potential college students. But since the cost of college has skyrocketedRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Every company needs positive public relations. Whether you’re a giant like Airbnb with aRead More

Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build toRead More

Marketing Podcast with Rob Meyerson In this episode of the Duct Tape Marketing Podcast, I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book: Brand Naming: The Complete Guide to CreatingRead More

Opinions expressed by Entrepreneur contributors are their own. Like many of you, I had a job in retail at the start of my working life. Retail positions were easy to get as a young, single person, and the discounts on merchandise or food were a fantastic perk. But I neverRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a coach, consultant, creator or online entrepreneur, you have to write. A lot. From email newsletters to blog posts to snappy captions on social media and more, written content communicates who you are and what you do inRead More