In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead? Google’s recent search updates — and its plans for the year aheadRead More

Opinions expressed by Entrepreneur contributors are their own. One of the most important goals in PR is to secure media coverage. “Placements” are the lifeblood of our industry. “Publicity,” “press” or media “hits” are how we show value. But whatever the descriptor used, media coverage is almost always a goodRead More

Opinions expressed by Entrepreneur contributors are their own. Social media is constantly evolving, and keeping up with the trends is difficult. People who deliberately made marketing plans for 2021 had to accommodate many shifts to make through. As an industry expert, I helped many influencers and businesses to formulate strategiesRead More

Opinions expressed by Entrepreneur contributors are their own. Consider the insanity of this statement: “Recently it’s become apparent that quality food and regular exercise are crucial to one’s health. That’s why I decided to eat a high-quality meal once per week and ride my exercise bike every Saturday morning.” EveryoneRead More

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they enjoy. Proper competitive research is fundamental to shield and set your business apart.  The best way to stayRead More

Opinions expressed by Entrepreneur contributors are their own. With U.S. consumer price inflation reaching its highest mark in decades, small businesses throughout the country are beginning to take notice. From office supplies to travel and everything in between, prices are on the rise. And given that, small businesses have lessRead More

Opinions expressed by Entrepreneur contributors are their own. I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earnedRead More

Opinions expressed by Entrepreneur contributors are their own. I know so little about sports that the “sportsing” meme you see show up every year around Super Bowl time is a pretty good depiction of my knowledge on the topic. But despite my near-complete ignorance, even I recognize one athlete whoRead More

Opinions expressed by Entrepreneur contributors are their own. My sophomore year of college I took a 200-level biology class about exercise. I had to take several natural science classes to fulfill my general education requirement, even though I wanted to do nothing but hang out in the theater building. IRead More

Opinions expressed by Entrepreneur contributors are their own. Cheers to the New Year! Now that the holidays are finally behind us, we can focus on making more money in 2022 with more high-quality sales appointments, which I believe are the only ways of truly hitting sales goals. The challenge is,Read More