Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us inRead More

Opinions expressed by Entrepreneur contributors are their own. If you’ve got a business to promote, podcasts are one of the most excellent tools to do it. Sure, blogging is easier. However, not everyone has the time to read over a few thousand-word blog posts to find the valuable information theyRead More

Opinions expressed by Entrepreneur contributors are their own. Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times.  Email marketing strategies are always changing.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Opinions expressed by Entrepreneur contributors are their own. Personal branding is an unquestionably hot topic these days. If you explore the term “personal branding” on Google Trends, you will see a steep spike in the number of times it has been searched over the last 5 years. And yet, asRead More

Opinions expressed by Entrepreneur contributors are their own. With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.Read More

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds complicated, but simply means an automated way of selling or buying digital advertising. A surgingRead More

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data alsoRead More

Marketing Podcast with John Jantsch I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the top podcast episodes from this past year. Key Takeaway: As we’ve tried to return to some sense of normalcy in 2021,Read More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More