People trust ads that talk about values, not products, finds Nielsen89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10Read More

Opinions expressed by Entrepreneur contributors are their own. Any higher-ed practitioner with their finger on the pulse of enrollment during the past 22 months would likely agree that the pandemic has affected undergraduate enrollment across the country. However, there were clear signs prior to the pandemic indicated that an enrollmentRead More

Marketing Podcast with Ryan Englin In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers. Key Takeaway: Finding the right talent is not an easy task to conquer.Read More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Just about every industry is crowded with competitors. For entrepreneurs, that means youRead More

Opinions expressed by Entrepreneur contributors are their own. Today’s digital marketers are swimming in such a sea of data that sometimes it feels like you’re simultaneously drowning and treading water. Then, artificial intelligence walks majestically into the sea of data to serve as your life jacket. There has been aRead More

Opinions expressed by Entrepreneur contributors are their own. With any luck, 2022 promises a continued wave of growth and prosperity. The startup space has been greatly affected by the pandemic, to be sure, but most enterprises have adapted to Covid-19 protocols, and investors have become more optimistic about fueling newRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You see copy everywhere — in promotional emails, on social media, paid ads,Read More

After the transformations that occurred during the Covid-19 pandemic in 2020, in the influencer world, 2021 represented a growth in the influencer marketing industry of 42% , which was possible thanks to the industry’s ability to adapt. to the challenges posed by the pandemic and the new ways content creatorsRead More

Opinions expressed by Entrepreneur contributors are their own. In 2010, Coca-Cola had a coup of sorts when they managed massive resource cost savings using business intelligence for their sales data. The brand was struggling with integrating data from 74 unique bottlers’ databases, disparate in their capabilities and analytical tools and spread acrossRead More

Opinions expressed by Entrepreneur contributors are their own. The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement ⁠—Read More