Marketing Podcast with Oliver Burkeman In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also hasRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!Read More

Opinions expressed by Entrepreneur contributors are their own. In marketing, we hyper-focus on net promoter scores and customer-centric operations, which is all well and good, but there is one enormous area of feedback that business leaders ignore too often, and it’s right under their noses. A question every one ofRead More

Positivity may not be what first comes to mind when B2B marketers the world over describe 2022, yet during this holiday season it’s the positive energy, outlook, and attitudes from our team, clients, associates, family and friends that spring forth. Overcoming the world’s continuing shared challenges with positivity has broughtRead More

Opinions expressed by Entrepreneur contributors are their own. You’ll pay about $50 for a marketing strategy designed by an anonymous marketer on Fiverr while world-renowned entrepreneur Gary Vee would bill close to six figures for a 60-minute presentation sharing his marketing knowledge. As we approach 2022, it’s clear that aRead More

Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust.Read More

Opinions expressed by Entrepreneur contributors are their own. Buying followers on Instagram is becoming more popular, with many celebrities, influencers and companies purchasing them to boost their social status. People are paying for these fake accounts to create the illusion that they have a more significant following than they do. ThisRead More

Opinions expressed by Entrepreneur contributors are their own. “Four score and 7 years ago…” Those historical words have been reprinted and shared for over 150 years. But by President Abraham Lincoln’s own admission, the Gettysburg Address dismisses the use of words. I’m not joking. Here’s an excerpt: “The world will littleRead More

Opinions expressed by Entrepreneur contributors are their own. A business persona can be defined as the profile of a product’s typical customer. Each business can have multiple personas and they should be at the center of the whole marketing strategy.  Most of the time, the rush to get a productRead More

The marketing journey B2B brands have been on since the start of pandemic has accelerated digital transformation and the transformation of marketing faster than any time in history. During uncertain times the pivots companies make often settle back into the status quo but this time it’s different. According to researchRead More