B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds67 percent of B2B buyers have said that it is increasingly important to work with brands offering both positive social and business value, according to newly-released survey data. The report also showed that in 2021 the number of B2B buyersRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the ReferralRead More

Opinions expressed by Entrepreneur contributors are their own. I saw a business cartoon recently that made me laugh, then grimace. It showed two men standing in side-by-side kiosks with signs advertising their competing services. One vendor’s sign said low-quality leads. The other read brand building. The punchline was that theRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part four of a solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, and third episode of the Referral Generation series here. KeyRead More

Opinions expressed by Entrepreneur contributors are their own. The average person receives 126 emails per day. Most of these get sent straight to the trash. And while we’d all like to think our emails are different, the truth is, a big portion of our subscribers will be deleting emails “sightRead More

Opinions expressed by Entrepreneur contributors are their own. Congratulations! You’ve had a good year of sales and leases, and it’s almost time for the annual office holiday party to celebrate. But you’ve also been having some thoughts: maybe looking at switching the real estate brokers you’re currently with, or perhapsRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting websiteRead More

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old strategies and platforms for ad placements, but what should savvy marketer look forward to next year? TogetherRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. By Daniel Munar, Office Manager Colombia & México at Wayra Hispam When we talk about undertaking and entering the world of innovation , weRead More

In 2021 B2B marketers have continued to find creative new uses of social media marketing as the marketing world has continued another year exploring uncharted territory. We’ve been fortunate to feature many excellent articles on our blog over the year that explore how B2B marketers are utilizing social media marketingRead More