Opinions expressed by Entrepreneur contributors are their own. Targeting a niche of clients is the first step in building a strong digital brand for your design business. Unique luxury niches such as yachting and private aviation interior design can level up your brand and raise yourself to the status of micro-influencer. ButRead More

Opinions expressed by Entrepreneur contributors are their own. Social audio suddenly seems everywhere. According to Sensor Tower, which tracks the global app economy, social audio app installs rocketed to 20 million in the first four months of 2021. As a result, venture capitalists are flocking to the space; in AprilRead More

Opinions expressed by Entrepreneur contributors are their own. Vegetarianism isn’t what it used to be, due in large part to kids these days. And for the sake of the world, that’s a good thing. Marketers, parents, teachers, and old fogies of all stripes have always balked at how different theRead More

The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started? HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketingRead More

Opinions expressed by Entrepreneur contributors are their own. In the past, we consumed products and services largely by purchasing them at shopping malls and supermarkets. These days, we live such busy lives that all we want is enough of the things we need for life to run smoothly. Subscription services fit thatRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re growing your business, you have to lean heavily into marketing andRead More

Opinions expressed by Entrepreneur contributors are their own. Online shopping has been a growing industry for two decades now, and the Covid-19 pandemic greatly accelerated its already formidable expansion. In the United States alone, ecommerce retailers generated more than $430 billion in 2020, according to Statista. As this sector hasRead More

Opinions expressed by Entrepreneur contributors are their own. It’s counterintuitive. When you need to impress someone, it’s only natural to start dropping in all the competitive advantages you’ve got into the short time you’ve been given. Chasing the credibility, many founders don’t notice when their pitch starts doing more harm than good.Read More

Opinions expressed by Entrepreneur contributors are their own. Direct-to-Consumer (DTC) brands have to stay visible in order to stay competitive, and that often means the need for a considerable advertising budget. Public relations can be a DTC secret weapon, however, provided the resulting media coverage is “sticky” and increases consumerRead More

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the onlyRead More