This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The million dollar question: how do I attract more customers? Today there are many digital and physical marketing strategies, but there is one thatRead More

Opinions expressed by Entrepreneur contributors are their own. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In today’s market, where excellence is also competitive, this could be the best solution for strengthening marketing strategies. With its capacity to target every customer and frame customizedRead More

Opinions expressed by Entrepreneur contributors are their own. While the B2B segment has grown phenomenally over the last decade, only a couple of years ago it was seen as a hit-and-miss exercise. Having practical tools to identify the target audience, then creating strategies on their requirements, customizing every offering, and aiming to hitRead More

Opinions expressed by Entrepreneur contributors are their own. A whistleblower revealed that Facebook prioritized profits over people, an announcement that was supposed to be shocking, I suppose. And then The Verge ran a story announcing that Facebook intended to change its name and rebrand the company. What’s going on with Facebook? WhyRead More

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The edition of Buen Fin 2021 will be held from November 11 to 17. More than 500 companies of all lines and sizes haveRead More

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t have to be impossible, or even difficult. You just have to take it one stepRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You may think photography is just a hobby, but there are tons ofRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a solo show series on where I’m going to be covering one of my favorite topics: referrals. Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% ofRead More

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is one of the most interesting and lucrative industries on the Internet, in which commissions are earned from promoting a company and/or driving a sale. It consists of a vigorous hub of web publishers who want to monetize their sites,Read More

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About theRead More