B2B Purchasers Are Consuming More Content Before Buying60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey, while half say that they are consuming more marketing content before making purchases than they did before 2020 — two of several statistics of interest to digital marketersRead More

Marketing Podcast with Brian Clark In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smartRead More

Opinions expressed by Entrepreneur contributors are their own. We live in a world with so much noise. We are constantly bombarded with a “click here”, “subscribe there” or “If you buy this x product your life will be so much better,” — you get the point.  Here’s the deal, marketingRead More

Marketing Podcast with Jon Ferrara In this episode of the Duct Tape Marketing Podcast, I interview Jon Ferrara. Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He’s the Founder of Nimble – The Simple CRM for Microsoft 365 & Google Workspace. Jon Ferrara is bestRead More

Agency Spark Podcast with Nick Nalbach The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

Opinions expressed by Entrepreneur contributors are their own. Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is estimated to beRead More

Depositphotos.com Startups usually have a limited marketing budget, but a successful referral program can bring you many clients without having to pay anything up front, minimizing the risk of investing large amounts in marketing and not having the desired effect. However, a referral program can also be dangerous if itRead More

How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your organization? With the global Digital Asset Management (DAM) market valued at $3.4 billion in 2019, and expected to reach $8.5 billion by 2025, according to study data from IMARC,Read More

Opinions expressed by Entrepreneur contributors are their own. Marketing your offerings to millenials can certainly be a challenge. Marketers across the globe no longer have the luxury of creating simple, direct and straightforward content that caters to a large audience.  In 2021, content marketing holds a prominent position in any marketing campaign acrossRead More

Opinions expressed by Entrepreneur contributors are their own. Conscious consumers perceive the virtues of sustainable products, according to Deloitte, as advocacy, altruism, spiritual alignment and in some cases, self-fulfilment. A pre-owned Chanel 1997 bag can be as sought-after as Gabriela Hearst’s constantly waitlisted Nina bag. This makes sustainable brands replaceable in terms of valueRead More