Opinions expressed by Entrepreneur contributors are their own. In marketing, a traditional rule of thumb has been that it typically costs about five times as much to acquire a new customer as it does to keep an existing customer. Better analytics, tools and business models have helped businesses slash those costs,Read More

Opinions expressed by Entrepreneur contributors are their own. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of your marketing platformsRead More

Opinions expressed by Entrepreneur contributors are their own. Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across the globe through hosting extreme sports events, packaging and overall attitude that consumers believe it’s a local productRead More

This is gonna be the greatest blog post EVER. Did you believe me there? You probably didn’t. Sure, I might think it’s an awesome piece of content. But I’m not exactly an objective source. Now, if you were to come across a post on social media from someone you knowRead More

Creative director and graphic designer, Thomas Ollivier, did a project where he imagined large internet platforms as physical objects which he called, “Re: Birth” . He created a series of objects that were popular in the 80’s with the design of different social networks. The exhibit is currently in TheRead More

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard the famous quote: “Half my advertising spend is wasted; the trouble is, I don’t know which half” (there is debate regarding the author). Unfortunately, decades later, many entrepreneurs, even the most analytically minded ones, still do notRead More

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the momentRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Depositphotos.com Well said Warren Buffet: ” It takes 20 years to build a good reputation and 5 minutes to destroy it .” In the business world (and especially in digital marketing) this has becomeRead More

The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources ofRead More