Opinions expressed by Entrepreneur contributors are their own. Growing a business is challenging, and often expensive. For many entrepreneurs, it’s hard to strike the right balance between spending enough to make a positive impact on your bottom line and spending so much you cut into your profits. If you’re investingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to know you’re doing it right. In other words, we’re cuttingRead More

Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, theRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. By Vanessa Páez, Copywriter & Content Specialist at SpicyMinds Colin Kaepernick vía Twitter Once upon a time, there was a digital marketer wanting to achieve his goals, but he found himself saying the sameRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Brands must have a presence on social media . Currently, it is inescapable if you want to reach your target audience. Depositphotos.com But it is not only about sharing a message through the brand’sRead More

Opinions expressed by Entrepreneur contributors are their own. 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their professional and personal lives. Many businesses were forced to close their doors and others tried to hold on as longRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 26, 2021 Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of recall in consumers and differentiate yourselfRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s climate, just about everyone thinks that they can build an “app for that.” While I had a feeling that getting our innovative intranet solution to market might be somewhat of a challenge, I also thought it was a matter ofRead More

Opinions expressed by Entrepreneur contributors are their own. In a crowded marketplace, it’s vital that entrepreneurs find ways to make their goods and services stand out. For most, that means developing an outstanding digital marketing plan. Your customers are online, and you have to find a way to reach themRead More