Creating relationships is more challenging than ever for business and marketing professionals. But it doesn’t have to be. If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation. In this episode of 7:47 Conversations, I sit down with hostRead More

Marketing Podcast with Michael Port and Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author keynote speaker. He’s also worked with the Muppets. I’m also joined by Michael Port his co-author of a book called ReferableRead More

Opinions expressed by Entrepreneur contributors are their own. These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing for a finiteRead More

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 17, 2021 The butcher shops are a necessary stop when you visit Matamoros, Tamaulipas , because every good Mexican knows that in the north of the country theRead More

LinkedIn Rolls Out Articles for PagesMicrosoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtualRead More

Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writingRead More

Opinions expressed by Entrepreneur contributors are their own. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important toRead More

Opinions expressed by Entrepreneur contributors are their own. Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?  For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about a decade ago, the question comesRead More

In this episode of the Speaker Springboard Podcast, I talk with host, Alfred Poor, about my new book The Ultimate Marketing Engine. We’re talking about not just what you need to do to have effective marketing, but we dive into some of the things not to do. And I haveRead More

Opinions expressed by Entrepreneur contributors are their own. Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with this growthRead More