Pay Attention to This to Make Your PR More Effective Than Ever Before

August 3, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Public relations is a powerful tool if you’re looking to reach more people with your message, product or  expertise. If you’re looking for volume, then public relations is the fastest way to get your message outRead More

Free Webinar | August 26: Six Steps to Building Influencer Marketing Campaigns

Discover how to successfully incorporate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now! Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 3, 2021 2Read More

5 Olympic Lessons for Marketing Project Managers

Shattered world records. Nail-biting competition. Limitless sportsmanship. The Olympic Games are a sight to behold. via GIPHY While we had to wait a little longer for the 2020 Tokyo Olympics, they’re still captivating audiences with competition that pushes the limits of athletes and of humans. As a long-time spectator ofRead More

The MarTech Podcast – The Ultimate Marketing Engine

John Jantsch sits down with host Benjamin Shapiro on the MarTech Podcast to discuss his upcoming book, The Ultimate Marketing Engine. In this episode, we’re going to dive deep into some of the core concepts of the book specifically the idea of viewing your customers, not as a transaction, butRead More

Toyota turns Alexa Moreno into an anime character

The Japanese brand included the Mexican gymnast in three commercial spots that seek to inspire other athletes. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 2, 2021 2 min read This article was translated from ourRead More

Here’s Why Not Being on TikTok Is a Huge Mistake

If you think TikTok is just for Gen Z, think again. Here’s how to use the platform to your business’s advantage. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 2, 2021 5 min read Opinions expressedRead More

7 Questions B2B Marketers Need to Answer About Influencer Marketing

Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today’s B2B buyer harder than ever. On top of that, the major changes brought by the pandemic have created new challenges and opportunities for B2B companies to better attract and engage customers in meaningful ways.Read More

This Is Why You Need to Become the Face of Your Business

Using your image to back your business can be more powerful than any form of traditional advertising. Free Preview: Start Your Own Business Submit your email below to get an exclusive glimpse of Chapter 3: “Good Idea! How Do I Know If I Have a Great Idea for a Business?Read More

Destinations in Japan that Mexicans want to visit

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you want to travel when the pandemic is over and see the Olympics inspire you to visit Japan ? The online travel platform Expedia undertook the task of helping Mexicans toRead More

The Ultimate B2B Video Marketing Guide for 2021

August 1, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI. What is B2B videoRead More