PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors areRead More

US influencer spending to surpass $3 billion in 2021An increase of over 33 percent in influencer marketing spending is expected for 2021 — reaching $3.69 billion — recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to theRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Key Takeaway: What if instead of simply selling your products and services to customers you began to thinkRead More

There’s a right way and a wrong way to do webinars. These tips help ensure you get it right. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 22, 2021 4 min read Opinions expressed by EntrepreneurRead More

July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. We all know that to build a successful business, we have to stand out so people will choose us over our competitors. But there’s a right way and a wrong way to do that, and unfortunately, mostRead More

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few weeks, I took a deep dive into the seven-day Facebook Good Ideas Festival, which focused on how small businesses can boost their online presence in various ways as they recover from the pandemic. Yes, it showcased differentRead More

July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone reading this, but it bears repeating: CTV (internet-connected TV) apps are poised for a boom, similar to the take-off in mobile apps after the release of the first iPhone. AndRead More

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As a teenager, I tried everything: community theater, basketball, cross-country skiing, social work, hours and hours of piano lessons, Aikido, horseback riding. This information is relevant because as a 20-something young professional, I remained the sameRead More

Creating your own media isn’t enough: You need to truly make it your own if you want to stand out. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 22, 2021 4 min read Opinions expressed byRead More

Marketing Podcast with Michael Clinton In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of aRead More