July 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m often asked by other entrepreneurs how I grew my public-relations business and how I gain new clients. There are several examples I can share, but I usually start with one answer they don’t expect. I talkRead More

Agency Spark Podcast with Steve Anderson The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The “Great Resignation” has been reported from nearly every major media publication. People are quitting their jobs post-Covid, looking for better pay, better benefits and more.  My team over at MarketerHire wondered if marketers, in particular, wereRead More

So is it better to favor one over the other? Or should you attempt to mix the two? Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 21, 2021 5 min read Opinions expressed by Entrepreneur contributorsRead More

How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endureRead More

What need? Clippy returns as an emoji. Maybe it’s not so annoying anymore. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 20, 2021 1 min read This article was translated from our Spanish edition using AIRead More

With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 20, 2021 5 min read Opinions expressed by Entrepreneur contributorsRead More

July 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone whoRead More

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still have toRead More

July 20, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Marketing strategies are a “mix” of decisions about products, price, place , promotion, people, processes and physical evidence.Read More