July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base.Read More

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I clearly remember when the Guardians of the Galaxy comic was released. The title alone hooked me, so I picked it up along with a few others and took it home. Talk about a disappointing comic. TheRead More

For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that did notRead More

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Five people approached me last month to “write about them in the news.” Four of them wanted to pay me for it, which is a guaranteed way to ruin your writing career. One of them, from LinkedIn,Read More

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to targetRead More

July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

July 9, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again. Even though people are most excited about this in-person aspectRead More

July 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media influencers are a powerhouse community. According to Statista, 78% are under the age of 34, with 34% of those being under 24. Social media will continue to provide a massive platform for today’s youthRead More

July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumersRead More