My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone.  “Everyone — and I mean EVERYONE — thinksRead More

June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course,Read More

June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is,Read More

B2B Better: Customers Vote For The Most Trusted BrandsApple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B brands, followed by Microsoft, FedEx, HubSpot, UPS, and American Express, according to recently-release survey data of interest to digital marketers. MediaPost How toRead More

June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development forRead More

June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, aRead More

June 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, you may have tried to launch a product or service without a well-defined plan. You may have tried throwing every marketing strategy at your customer base, hoping something would stick. When your audience doesn’t buyRead More

June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I had an interesting project come across my desk the other day. The author had worked out a solid marketing strategy for the business book he was writing. (Having a strong marketing plan is essential when writing nonfictionRead More

Businesses have better ways to find the right partners. June 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world where personal touch matters, why are businesses still using an impersonal, fill-in-the-blank method to find the right vendors? Companies that rely on antiquated RequestsRead More