What Bernie Sanders and Charli D’Amelio Can Teach You About Influencer Marketing
May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of payingRead More
Goodbye Picture Perfect Ads, Hello Moldy Burgers: What We Can Learn From Burger King’s Digital Marketing Strategy
Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itselfRead More
Bobbi Brown and Gail Federici on Third Acts and the Beauty Industry’s ‘Night and Day’ Makeover: From Chocolate Frizz-Ease Bottles to Influencers ‘Breaking the Seal’
May 17, 2021 12 min read Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if heRead More
Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success
SEO and content marketing intersect in more ways than optimizing web pages with keywords. Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifestRead More
Omnichannel Isn’t the Death of the Consumer Brand; It’s the Path to Growth. Here’s Why.
May 17, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With shoppers buying more online than ever before, a direct-to-consumer approach has increasingly become the model of choice to build a winning consumer brand. When I first launched Schmidt’s Naturals in 2010, my distribution strategy wasRead More
The social audio boom and how you can take advantage of it
Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 17, 2021 5 min read This article was translated from ourRead More
The Only Way to Grow Is to Get Started
May 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a company that developed software called RepairDesk which helps machine-mending owners manage their businesses. I was in charge of content development for their website, social media and other channels. Even though I was writing for repair shopRead More
Weekend Favs May 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
A Complete Strategy To Help Entrepreneurs Holistically Thrive
Marketing Podcast with Kathryn and Michael K. Redman In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They’re the co-founders of Half a Bubble Out, a marketing and business consulting firm. They’re also the co-authors of a book called: Fulfilled: The Passion &Read More
4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations
There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors areRead More