The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.”

During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. He shared valuable insights from his extensive experience, providing actionable strategies for how businesses can effectively use content to engage their audience and drive conversions.

Key Takeaways

Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. He highlights AI’s role in enhancing content creation and distribution efficiencies, while also underscoring the irreplaceable value of human experience and wisdom. Although he sees strategic value in occasionally gating content to provide customized experiences, he advocates primarily for ungated content to attract genuine audience interaction.

Questions I ask Jonathan Gandolf:

[02:50] What’s the state of content today?

[04:33] Tell us about the impact of AI and content creation?

[07:54] What’s your take on the most effective way to distribute content?

[12:12] Where is generative search leading us?

[13:13] How do you approach attribution?

[15:52] Is there someplace you’d like people to connect with you find out more about your work?

More About Jonathan Gandolf:

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