The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, “Disciplined Entrepreneurship Startup Tactics”.

Key Takeaways

Questions I ask Paul Cheek:

[01:47] What is disciplined entrepreneurship

[04:02] Do the tactics of disciplined entrepreneurship begin with vision?

[06:30] How do you ensure the vision is shared organization-wide?

[07:50] How do you tie OKRs to shared vision and goals?

[09:59] How are OKRs, visions and goals applied in OceanWorks?

[12:00] How do the illustrations in the book augment the entire message?

[14:39] Do you have a favorite tactic?

[18:52] Talk about the easter eggs laid across the book for reader to discover?

[22:53] Is there some place you’d invite people to connect with you, and grab a copy of Discipline Entrepreneurship Startup Tactics

More About Paul Cheek:

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Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

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ActiveCampaign, Paul Cheek