The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle: the All-in-one community platform style=”font-weight: 400;”>for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.

Together we shed light on community mastery, onboarding excellence and how platinum communities excel in keeping members for the long haul.

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. In this insightful episode, we dive into the secrets behind Oprah’s Community Platform, exploring the platinum community blueprint that keeps members invested long term.

Key Takeaways

Discover the power of signature gatherings – the secret weapon of platinum communities, fostering a sense of connection and commitment among members. Unveil the mystery behind Oprah’s choice of a community platform with Circle, exploring the unique features and strategies contributing to her community’s success. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value.

Explore the significance of onboarding in creating a seamless welcome experience for new members, learning from successful communities like Pat Flynn’s Smart Passive Income. Uncover the commitment required to deliver on promises made to community members, aligning community goals with member expectations for sustained success and stay tuned to this episode for a deep dive into strategies that can turn your online community into a thriving, engaged, and long-lasting digital space.

Questions I ask Andrew Guttormsen:

[01:04] Tell us a bit about your entrepreneurial journey

[02:33] What is the distinguishing characteristic between a community and its counterparts e.g. an email list?

[03:51] What is Circle?

[03:51] What is it like being recognized as the online community platform for Oprah daily?

[06:01] In the community benchmark survey, who do you survey and why?

[07:27] Define the Platinum community

[08:59] What are some of the best practices for gaining new community members?

[13:00] What are some of the best practices for creating offerings of value to members?

[14:43] How do you make onboarding a really engaging event?

[18:49] Explain how platinum communities succeed in maintaining retention

[18:49] Where can people connect with you?

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More About Andrew Guttormsen:

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