Opinions expressed by Entrepreneur contributors are their own. I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good foresight intoRead More

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for everyRead More

Opinions expressed by Entrepreneur contributors are their own. In the age of thought leadership, you don’t have a complete personal brand without a book. The most notable entrepreneurs of our time published books that redefined business operations on a global scale and accelerated their rise to fame: Jim Collins, EricRead More

Marketing Podcast with Melanie Deziel In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers EarnRead More

Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under the proverbial digital rock, you’ve no doubt read at least a few news pieces, and more than one deep think-piece, on the wild amusement park ride that Elon Musk’s takeover of Twitter has seemed to become. InRead More

Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few years, and buying behaviors have too. Although the whole world has felt the financial effects of recession, social and political unrest and a global pandemic, millennials and Gen Zers have been hitRead More

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people who are actually part of the decision-making processRead More

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketingRead More

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and the best practices for success are always changing. However, some essential tips can help you get started on the rightRead More

Opinions expressed by Entrepreneur contributors are their own. As you know, marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we mustRead More