Opinions expressed by Entrepreneur contributors are their own. Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite aRead More

Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple, app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound?Read More

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on Instagram or TikTok brings thousands and thousands of followers that can eventually turn into a couple of hundred loyal consumers andRead More

  When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the ones who give keynote speeches and have huge followings on social media. These folks are absolutely essential as part of your influencer mix. TheirRead More

Opinions expressed by Entrepreneur contributors are their own. The current uncertain economy, coupled with rising inflation, is driving consumers to seek money-saving tactics, including cashback rewards, discounts, and online coupons. Economic pressures are driving the broad adoption of shopping rewards programs, which are “crossing the chasm” from coupon clippers andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. PhotoSonic – lets you create realistic or artistic graphics from a text description. Just type in a few keywords, and the software will produce several relevant images forRead More

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is “the place to be” for online professional networking. But why is that? Why do more than 830 million business professionals from over 200 countries use the platform? There’s no simple answer, but there are a few foundational reasons to employRead More

B2B brands shouldn’t fear rejection, but being unknown91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing WeekRead More

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we’re either headed for a long, ugly recession, or parts of the world are already in one. Either way, it’s not pretty — and consumers and advertisers are bracing for impact. Even in July, when theRead More

Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businessesRead More